It also outperforms the Titan X, and it will retail for $379. Meet the GTX 1070, which represented Nvidia’s last-minute “one more thing” mic-drop finale. The GTX 1070 And The Cusp Of Affordable VR Nvidia introduces the GTX 1070 at a press event in Austin Texas But in order to see VR proliferate to the masses, we need to see VR-ready GPUs with much more affordable price tags. For power users and PC gaming enthusiasts, it’s still one hell of a bargain by comparison. But the fact remains that $599 is still $599. So the GTX 1080 - at least on paper until we’re able to benchmark it at Upload HQ - sounds incredible. I’ll have extensive hands-on time with the card in the near future and will happily put it through the paces. Even if they’re slightly exaggerating, that’s still beyond impressive. And power efficiency? 3x better than their last generation of cards. Nvidia says that with virtual reality titles, the performance of the $5 is twice that of the $999 Titan X. “The 1080 is insane,” Huang told t he international audience during the event. “It’s almost irresponsible amounts of performance.” When Huang uttered those words, I’m sure he knew he’d be quoted up and down. But what about those of us living in VR? “Irresponsible amounts of performance” All around, it’s a pretty winning scenario for PC gamers. Less power means less heat, and with less heat comes less noise from the cooling solutions. In simpler terms: a lot more performance allows you to crank up the visual fidelity of your favorite games, while using less power from your wall. Thousands of engineers spent two years working on it, with the intention of dramatically increasing performance, memory bandwidth, and power efficiency. Making this performance leap possible is Pascal, the codename for the architecture at the heart of Nvidia’s new graphics cards. The R&D budget was several billion dollars.” This is the largest GPU endeavor in the history of humanity. Thousands of little ideas, hundreds of big ideas, and a few groundbreaking ones. “Moore’s Law is running out of steam,” Huang said during the presentation. “We have to do this now through an enormous amount of dedication. What I don’t think we’ve ever seen is a card that obliterates a company’s most premium offering at nearly half the price, and only a year later. We normally see roughly the same price structure, a bump of 20% to 30% in performance, and slightly better power efficiency. The tried and true formula for generational leaps in graphics card technology is typically less of a leap and more of a confident step. Why is that so special? The GTX 1080 is launching later this month for $599. According to Nvidia, the GTX 1080 not only outperforms the Titan X, but it blows away a pair of GTX 980 cards in SLI while staying cooler and using significantly less power. ![]() ![]() What we weren’t expecting is everything that came next. Today Nvidia announced what we all expected: The GTX 1080, based on their new Pascal GPU architecture. A few months later Nvidia released the GTX 980Ti, which almost toppled the Titan X for $649. ![]() That performance crown came with a premium price: $999. When Nvidia launched their GTX Titan X just over a year ago, it was the most powerful graphics card in the world.
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